Around the campfires late at night, old Leeds GeekUppers tell tales of the legendary SEO (Search Engine Optimisation) clash of Hodgson and Rushworth at a Leeds GeekUp many moons ago. Apparently Hodgson is (I’m hoping someone can fill me in). Apparently Rushworth is (not sure, I wasn’t there). Anyway, it was heated, let’s just leave it there. At BarCamp Leeds 2007 a gauntlet slapped down on the York stone steps and was accepted, scores were to be settled, the stage was set.